Traditional loyalty systems often rely on closed, centralized databases where points are earned and redeemed within the boundaries of a single company. These systems can be difficult to manage, prone to fraud, and limited in flexibility. Blockchain-based loyalty programs transform this model by issuing digital tokens instead of points, stored and managed transparently on a decentralized ledger.
With SAHEL, SMEs can create loyalty programs that are secure, transparent, and interoperable. Customers earn SAHEL tokens when they purchase products or engage with the brand, and they can later redeem them for discounts, exclusive services, or special rewards. Because transactions are recorded on-chain, balances are visible in real time, and fraud such as double-spending or manual manipulation is impossible.
From a customer’s perspective, the process is intuitive: they make a purchase, see SAHEL tokens appear instantly in their wallet, and redeem them when they choose. From the business side, the benefits include automatic program execution via smart contracts, cross-partner compatibility, and detailed, verifiable reporting that improves marketing and customer engagement strategies.
How SAHEL Adds Value
Unlike generic loyalty tokens created for isolated programs, SAHEL is designed to work across multiple SMEs, creating a network effect. A customer could earn SAHEL tokens at a local retailer, then redeem them at a partner coffee shop, or even use them in other blockchain-enabled business services. This flexibility empowers SMEs to form alliances and increase customer retention by offering a broader range of redemption opportunities.
Smart contracts built around SAHEL can define earning rules (e.g., 1 SAHEL per €1 spent), implement bonus tiers (e.g., 10% extra tokens on purchases over €50), and set automatic expiration rules. Redemption is equally straightforward: customers scan a QR code, approve the transaction in their wallet, and receive their discount or reward instantly, with the blockchain ensuring fair and secure settlement.
Example Implementation
A regional grocery chain integrates SAHEL into its checkout system. Customers who spend €100 receive 100 SAHEL tokens credited directly to their wallets. Later, they visit a partner electronics store where they redeem 50 of those tokens for a 5% discount on a new device. All transactions are securely recorded on the Solana blockchain, providing both businesses with transparent records and giving customers confidence in the value of their rewards.
Benefits for SMEs
- Transparency – Every token transaction is verifiable on the blockchain.
- Flexibility – SAHEL can be earned in one store and redeemed in another, creating powerful network effects.
- Automation – Smart contracts enforce earning and redemption rules automatically.
- Customer Engagement – The novelty and security of blockchain rewards increase customer trust and loyalty.